Licensing: What has changed is the licensing and payment strategy. Adobe now uses a subscription-based model for licensing; you “rent” the application by the month (with a discount for paying for a year at a time). Applications available individually or “bundled” so you don’t necessarily have to subscribe to the entire suite. Previously you purchased a license for the application and if you included support, you could get free updates to fix bugs. This model also included bundling of the application or purchasing individual applications. Under the purchased license strategy you were required to buy upgrades for each major release; typically at least every two years. In my opinion, over a period of several years the costs to use the software is close to the same. The advantage to the consumer is Adobe’s Creative Cloud now includes many useful features that were not available under the old licensing model.
Budgets: When Creative Cloud was initially released, I heard several arguments regarding “double dipping” – “we have already paid for CS6, why should we begin paying a monthly subscription too?” This may have had some validity during the first rollout as Adobe didn’t provide any “credit” for existing licenses (like they do for an upgrade). Now that we are on the third release of CC, you have gotten your money’s worth from your CS6 purchase. The other argument regarded “capital” vs. “expense” budgets; purchases are regarded as capital expenditure and subscriptions come out of the expense budget. I have found that using the subscription model, many companies can actually save money. One example is the use of contractors during peak times; the contractors can be assigned a license on a monthly basis rather than consuming a purchased license.
Software updates: Initially IT departments had a major valid concern regarding updates on the applications. Creative Cloud initially allowed each user to decide how and when to apply application updates. This could lead to support issues when users are on different versions of the applications. Adobe released Creative Cloud for Teams (targeted for up to 150 users) and Creative Cloud for Enterprise (over 150 users) that allows an administrator to control the installation and update processes. It also allows for easy transfer of licenses among users. With Team and Enterprise version, IT actually has more options and control than under the CS6 versions.
Integration support: Another concern is the support for integrations between the Adobe applications and other business systems and processes. From experience, I am aware of the burden Adobe has placed on integration providers. Prior to Creative Cloud Adobe released major releases on a pre-defined basis (yearly or longer) with only minor updates in between. Now the release cycle has accelerated and major features can be added at almost any time. This presents a challenge to vendors who provide integration products and services. The vendor must constantly monitor the pre-release programs so they can prepare for the updates. Even with participation in the pre-release, testing must be completed on the final Adobe release prior to providing updates to the integration. With CC2015, the final release was provided with the public announcement, requiring a delay of integration support. If your vendor is not keeping up, alternative integration strategies may be required.
- File storage options
While your files can be stored in Adobe’s Creative Cloud storage, you can still save your files in your current storage locations. You can take advantage of cloud storage when it makes sense while still keeping your important IP files in your secure servers.
- Shared assets
You can create libraries of assets that you can share with others. Share with colleagues or vendors depending on the asset. Logos, colors, fabric swatches, construction details and almost any reusable asset can be organized into libraries.
- Mobility and multiple devices
Use your libraries and cloud storage to make your files and assets available at work, home and while traveling. You can sync your settings so your workspaces are identical whether at home, work or mobile.
- Access to additional applications
Since you can access application “by the month”, you can occasionally use additional applications as the need rises. In the Creative Suite you purchased a set bundle of applications; Creative Cloud has more “bundled” sets of applications as well as individual applications available.
- Licensing flexibility
With Team and Enterprise editions, you can re-assign licenses among users as required. You can add licenses for just a single month or pay for them for a year and move them among departments and divisions as their workload varies with their season. Freelancers and contractors can easily be accommodated without buying a copy of the application, just rent it.
If you are still using CS6, you owe it to yourself and your organization to explore Adobe’s Creative Cloud 2015.
*Disclosure: I am not an Adobe employee or representative and these comments are not endorsed by Adobe. E-Spec, where I am President and founder, is an Adobe Silver Solution Partner.